Journal
Short notes by Chispas with practical advice: menu photo mistakes, how to choose between a landing page, website or store, Telegram bots, brand identity and vibe coding.
5 mistakes in your menu photos that scare customers away
Customers choose with their eyes before reading the price. These are the five mistakes I see most in restaurant menus and social media, and how to fix them with what you already have.
Web · 2026-08-29Landing page, website or online store? How to choose without overspending
Many businesses pay for a store when they needed a landing page, or the other way around. The right question is what the customer has to do when they arrive.
Bots · 2026-08-14Telegram bots for small businesses: automatic bookings and orders
If you answer the same five questions every day, a bot can do it for you at any hour, without the customer waiting.
Brand · 2026-07-31Your logo is not your brand: what a visual identity includes
The logo is the signature. The brand is everything people recognize about you without reading the name: colors, letters, tone and how your photos look.
Code · 2026-07-17Vibe coding: how I launch a site in days, not months
I work with artificial intelligence as a coding copilot. I decide the design and the structure; the AI writes the repetitive code and I review it.