Your logo is not your brand: what a visual identity includes
The logo is the signature. The brand is everything people recognize about you without reading the name: colors, letters, tone and how your photos look.
- Logo + icon version
- Palette with exact codes
- Two typefaces
- The cup test: 3 cm
What an identity includes
- Main logo and a reduced version (icon)
- Color palette with exact codes
- Two typefaces: headings and text
- Simple rules of use
- Applications: social media, cups, bags and menu
The cup test
Print your logo at 3 centimeters. If it cannot be understood on a cup or as an Instagram profile photo, it needs a simplified version.
Consistency
A brand is built by repeating the same things many times: the same colors on the sign, on Instagram and on the bag.
What to ask for at each stage
| Option | What is included | Price (USD) | Timeline |
|---|---|---|---|
| Logo | 2 proposals and final files | 70 – 180 | 4–6 days |
| Basic identity | Logo, colors and typefaces | 200 – 450 | 1–2 weeks |
| Full identity | Manual and applications | 500 – 950 | 3–4 weeks |
Common mistakes
- Choosing colors without testing them on screen and on paper.
- Using more than two typefaces.
- Having a logo that only works large.
- Changing style on every social network.
If you do not know where to start, write on WhatsApp and I will recommend the option that fits your budget. Services are on the services page.
Frequently asked questions
What is the difference between a logo and a visual identity?
The logo is the symbol; the identity also includes colors, typefaces, tone and rules of use so it can be applied everywhere.
Which files do I receive?
The final logo files in the usual formats (for print and screen) and, depending on the option, the palette and the typefaces.
How much does a logo cost?
From 70 to 180 dollars with two proposals and final files, in 4 to 6 days.