Multilingual landing page: when you need one and how to build it right
You need a multilingual landing page if your customers speak different languages or you want to be found in other markets. It is built with one address per language, hreflang tags and adapted copy, not just translation. A second language is an extra of 60 to 180 dollars.
When you need it
- You serve tourists, expats or customers from other countries.
- Your business is in an area with communities that speak other languages.
- You sell to markets outside your country.
How to structure it well
- A separate address per language (for example /en/, /ru/), not an invisible switch on the same page.
- hreflang tags that tell search engines which version to show each person.
- Copy adapted to the audience, not literal translation: tone, examples and units change.
- A visible language selector on every page.
A real example
My landing collection is available in Spanish, English, Russian, German and French: each language has its own address, its own selector and an adapted translation. You can see it by switching the language in the collection.
What it costs
A second language is an extra of 60 to 180 dollars, depending on the length of the site. A large site with several languages is between 900 and 1600 dollars and takes 4 to 6 weeks. See pricing.
How to keep them up to date
Every change of offer or price must be updated in all languages at once. It is worth deciding from the start who will do it and how often.
Frequently asked questions
Is machine translation enough?
It works as a base, but review the text by hand: a mistake in a price or an instruction costs customers.
One language per page or a selector on the same page?
The best option is one address per language with a visible selector, so search engines and users reach the right version.
Which languages do you work in?
I serve clients in Spanish, English and Russian, and my landing collection has versions in German and French as well.
Keep reading
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