How to prepare your landing page brief: a 10-question template
A good brief answers ten questions: what you sell, to whom, which action you want, what sets you apart, which prices you show, which photos you have, which pages you like, how people reach you, which languages and by when. With that, a landing page can start the same day.
The 10 questions
- What does your business do and what does it sell?
- Who is your typical customer and what do they need?
- Which main action do you want them to take (message, book, order)?
- What sets you apart from similar businesses?
- Which prices or ranges can you show?
- Which photos, logo and colors do you already have?
- Which pages do you like and why?
- How do people reach you today (WhatsApp, phone, social media) and during which hours?
- Which languages does the page need?
- By when do you need it and what is your approximate budget?
What to send with the brief
- The logo in the best file you have.
- Between 5 and 15 real photos of the business, product or team.
- The menu, the list of services or the prices.
- Links to your social media.
What happens next
With the brief I send you a proposal with what is included, the fixed price and the timeline. A landing page takes 5 to 7 days; see the step-by-step process and the launch checklist. To start, write on WhatsApp or use the calculator.
Frequently asked questions
Do I need everything ready to start?
No. We start with the basics; whatever is missing (copy, photos) I can help prepare as an extra.
How much does the price go up if I have no copy?
Copywriting is an extra of 50 to 120 dollars, depending on length.
Which language can I use for the brief?
Whichever you prefer: I work in Spanish, English and Russian.
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