Logo, basic or full brand identity: what your business needs
If you are starting out, a logo (70 to 180 dollars) is enough. If you already sell and want to look consistent on social media, premises and site, order a basic identity (200 to 450). If you have several points of sale or a team applying the brand, a full identity with a manual (500 to 950).
The three options
| Option | What is included | Price (USD) | Timeline |
|---|---|---|---|
| Logo | 2 proposals and final files | 70 – 180 | 4–6 days |
| Basic identity | Logo, colors and typefaces | 200 – 450 | 1–2 weeks |
| Full identity | Manual and applications | 500 – 950 | 3–4 weeks |
When to choose a logo
When you are starting out, have a small budget or only need a symbol for your social media and your sign.
When to choose a basic identity
When you already sell and want your site, social media and menus to look alike: the logo comes with a palette and two typefaces.
When to choose a full identity
When several people apply the brand (employees, suppliers, franchises) and need clear rules in a manual, with application examples.
Before you order
- Define your audience and your tone: friendly, premium, playful.
- Collect examples of brands you like.
- Check that the logo is readable at 3 centimeters.
Also read the article your logo is not your brand and the services page.
Frequently asked questions
What does the brand manual include?
Rules for using the logo, the palette, typefaces, application examples and what to avoid, so anyone can use the brand consistently.
Can I start with the logo and expand later?
Yes: the basic identity is built on the logo you already chose.
Do I receive editable files?
You receive the final logo files in the usual formats; the details are agreed in the proposal.
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