Landing page or website: which one to choose for your business
Choose a landing page if you want customers to take one action (message, book, order) and you are starting on a tight budget. Choose a website if you have many services, a catalog or a blog, or you need to show up for many different searches.
What a landing page is
A landing page is a single page, read from top to bottom, that presents your business and leads to one action: message you on WhatsApp, book an appointment, ask for a quote. It is quick to build (5 to 7 days) and costs between 180 and 350 dollars.
What a website is
A website has several pages: home, services, about, contact, sometimes a blog or a catalog. A site of up to 6 pages costs between 400 and 850 dollars and takes 2 to 3 weeks.
| Landing page | Website | |
|---|---|---|
| Goal | One action | Inform and guide |
| Pages | 1 | 2 to 6 or more |
| Indicative price | 180 – 350 USD | 400 – 850 USD |
| Timeline | 5–7 days | 2–3 weeks |
| Best for | Cafés, clinics, services, promotions | Businesses with many services or products |
When a landing page makes sense
- Your business has a clear offer and most customers arrive through WhatsApp or social media.
- You want to test an idea or a promotion without a big investment.
- You need to be online this week.
When a website makes sense
- You have several services that deserve their own page.
- You want to publish articles or a blog so search engines can find you.
- You need several languages or sections for different types of customers.
A common path
Many businesses start with a landing page and, when more services or customers appear, expand it into a website. See the landing collection for examples by industry and the pricing guide for details.
Frequently asked questions
Can I have both?
Yes. A landing page can be the entry point of a campaign and the website the home of the business.
Which is better for showing up on Google?
A multi-page site has more chances to appear for different searches, but a well-built landing page can also rank for the main query of your business.
Can a landing page be turned into a website?
Yes: the design stays and pages are added. That is why it pays to start from an orderly base.
Keep reading
Landing page for restaurants, cafés and pizzerias: what it needs
What a restaurant or café landing page needs: a clear menu, photos, WhatsApp ordering, opening hours and a map. Examples with live demos and prices.
Landing page for clinics, dentists and vets: trust and appointments
What a landing page for a clinic, dental practice or vet should look like: trust, clear prices, WhatsApp appointments and visible emergency care. With examples.
Landing page for real estate and rentals: how to convert inquiries
What a real estate landing page needs: clear listings, photos, location, filters, a stay calculator and direct WhatsApp contact. Examples and price.